Nike Ad: Find Your Greatness
“There are no grand celebrations here. No speeches. No bright lights. But there are great athletes. Somehow we’ve come to believe that greatness is reserved for the chosen few, for the superstars. The truth is greatness is for all of us. This is not about lowering expectations, its about raising them for every last one of us. Because greatness is not in one special place, and it is not in one special person. Greatness is wherever somebody is trying to find it.” –Nike
How do you define greatness?
Intentionally or unwittingly, most people strive for greatness. The younger you are, the greater potential you seem to have in finding greatness. The older we get, the chance for greatness profoundly diminishes. Yet, as evident in Nike’s “Find Your Greatness” campaign, “greatness is for all of us.”
It’s not just the championship athlete or superstars that aspire to push their limits. It is the everyday person who strives to excel to achieve in excellence in both little and big things and realize personal goals and achieving their own defining moment of greatness.
Jim Collins, the author of Good to Great, said, “greatness is not a function of circumstance. Greatness, it turns out, is large a matter of conscious choice, and discipline.”
Here’s a series of thought-provoking, poignant, and inspiring videos from Nike’s “Find Your Greatness” campaign. Now, it’s your turn to define greatness
This is Nathan. He is 12 years old. He’s from London, Ohio. Greatness is not beyond his reach, nor is it for any of us. Click on the video below to watch in YouTube.
When does greatness stop being scary? Click on the video below to watch the Diver in YouTube.
Who decides who’s great? Click on the video below to watch the Baseball video in YouTube.
How big of a stage does greatness need? Click on the video below to watch the Rugby video in YouTube.
Is greatness only about overcoming the odds? Click on the video below to watch the Basketball video in YouTube.
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat.” – Theodore Roosevelt
Now, it’s your turn.
How do you define greatness?