Relaunch: Unveiling My New Brand
If you came to this website, you’ve probably came across a blog post that I’ve written and know a little about me. If you know nothing about me or my work online, I encourage you to have a quick read of my about me page to get a quick understanding of who I am and what I do.
A Brief History Of PaulSohn.org
4 years ago, I started blogging under PaulSohn.org. Back then, it was a lot simpler. It really was just a simple blog. My main goal was to simply keep an online repository of notes from the various books I was reading. As more and more people started to visit my blog and read my content, I became more immersed in the blogosphere and encountered like-minded bloggers. Several of them inspired me, encouraged me, and challenged me to see my blog as a ministry – that I can exercise significant leadership and influence over people’s lives.
My goal then was to help Christians gain greater relevance, authority, and influence in this world. Hence, I named my blog Salt&Light.
After four years of blogging, I have decided to take it to the next level. Earlier in 2015, I did the craziest thing a 28 year could do. I quit my high-paying Fortune 50 job to relentlessly pursue my God-given calling. My vision continues to hold: To empower Christian leaders to rise to the top of every sphere of influence.
I’m now going all in with my website. I have partnered with the brilliant Sarah Lis Smith to help me rebrand and relaunch my website. The result is a visual identity and logo that reflects my passion and vision. I believe the resulting logo is more modern, beautiful and infused with meaning.
Here are three pillars that define my new visual identity and logo:
- Convergence – the converging colors represent the convergence of the spiritual and the secular – aspects that I aim to integrate seamlessly in my writing, coaching, consulting and my own leadership.
- Paradigm Shift – The logomark forms a forward-facing arrow, reflecting the shift in paradigm I seek to facilitate – shifting my reader’s view of success from amassing prestige and possessions, to live out your God-given calling.
- Development – The arrow shape of the logomark also represents my passion to see my audience develop and grow personally. The height and geometry of the primary font-face further illustrates this concept of development.