1 result for tag: ideas


6 Ways to Make Your Idea Contagious

How has Korean singer Psy’s “Gangnam Style” video managed to generate more than 1.5 billion views on YouTube? Why did the video clip from a small non-profit organization calling to capture Joseph Kony become a media sensation, making it one of the 20 most shared ads on social media in 2012? Jonah Berger, a professor of marketing at Wharton School identifies six ingredients that make ideas, products, and campaigns become contagious. In his new book, Contagious: Why Things Catch On, Berger summarizes his framework in an easy-to-remember acronym STEPPS: social currency, triggers, emotion, public, practical value, and stories. When you ...