2 results for tag: jonah berger


Six Best Leadership Books You Should Read this Summer

"What books are you reading this summer?" "Can you recommend some of your favorites?" I get these questions a LOT! If you want to the definitive list every leader should read, check out this LIST. In the meantime, let me share six books my virtual mentor Daniel Pink suggests in his last newsletter. Daniel asked 6 authors of 6 new nonfiction books to describe succinctly one key idea takeaway from the book and one useful action-oriented takeaway. Enjoy the summer read! 1. Invisible Influence: The Hidden Forces That Shape Behavior  by Jonah Berger IDEA: Peers are a powerful motivating force.  Trying to push yourself to achieve ...

6 Ways to Make Your Idea Contagious

How has Korean singer Psy’s “Gangnam Style” video managed to generate more than 1.5 billion views on YouTube? Why did the video clip from a small non-profit organization calling to capture Joseph Kony become a media sensation, making it one of the 20 most shared ads on social media in 2012? Jonah Berger, a professor of marketing at Wharton School identifies six ingredients that make ideas, products, and campaigns become contagious. In his new book, Contagious: Why Things Catch On, Berger summarizes his framework in an easy-to-remember acronym STEPPS: social currency, triggers, emotion, public, practical value, and stories. When you ...