1 result for tag: science of influence


6 Things Influential People Do Better Than Anyone Else (Video)

This video infographic from the writers of Yes!: 50 Scientifically Proven Ways to Be Persuasive provides insight into what motivates us to be persuasion and influential. The studies come from Robert Cialdini's classic "Influence: The Pscyhology of Persuasion. The Six Principles of Influence (aka the Six Weapons of Influence) described in the video are reciprocity, scarcity, authority, consistency, liking and consensus. Cialdini identified the six principles through experimental studies, and by immersing himself in the world of what he called "compliance professionals" – salespeople, fund raisers, recruiters, advertisers, marketers, and so on. ...