2 results for tag: seth godin


10 Steps to Becoming a Thought Leader in Your Field

Let’s start with the definition of thought leadership:  Thought Leadership is the art of positioning your company as a leader in its field through best-in-class content. By publishing articles, videos, research, or any other form of original content regularly, potential clients and members of your industry may begin associating your brand with insight and authority. Think of names like Peter Drucker, John Maxwell, Jim Collins, Malcolm Gladwell, or Seth Godin. You know these people’s names not because of their business accomplishments, but rather because of their books. They have gained authority in their respective business niches. You ...

Seth Godin on How to Become a Linchpin Leader

"You have been brainwashed by school and by the system into believing that your job is to do your job and follow instructions. It’s not, not anymore. If your career is not doing as well as you’d hoped, perhaps it’s because the rules of the game changed, and no one told you. You can train yourself to matter – become a Linchpin leader." – Seth Godin Ask Seth Godin how we can be indispensable at work. His answer: "Be a linchpin." Godin defines linchpin as a "human being who is doing original, brave work; a person who we would have trouble living without. Somebody whom we would miss if they were gone." Godin says we have a paucity of linchpins ...